A simple video of one-upmanship has delivered a healthy return of visibility for Turkish Airlines, but it probably helps that the video contains two of sports biggest superstars in Kobe Bryant and Leo Messi in their quest to provide a young fan with an autograph. … [Read more...]
Apple Gets Heart and Soul With New iPad Mini Commercial
In a recently released TV ad, Apple uses the comforting duet song "Heart & Soul" played on the GarageBand app to highlight the similarity of iPad 4 and iPad Mini. This ad highlights the best of Apple's advertising by playing a catchy song while focusing on the function of the device. … [Read more...]
Last Call to Create Doritos Ad for Super Bowl
The Doritos brand announces a last call for entries in this year's "Crash the Super Bowl" contest. with contest submissions officially ending on Nov. 16, 2012. As part of this year's competition, two finalist consumer-created spots ultimately will air during the Super Bowl broadcast. … [Read more...]
Is Yahoo Sports not Disclosing its role in AT&T Commercial?
On Friday October 26th, Yahoo Sports Blog, Prep Rally, broke a story about a video clip that displays a running back completing a front flip during a scrimmage on his way to a touchdown, however this same clip is now part of an AT &T TV Commercial, which brings up the question is Yahoo not disclosing its relationship to this commercial or just not updating the fact its part … [Read more...]
Will Microsoft’s New Surface Trailers Help Build Their Brand?
Microsoft recently released two videos highlighting the new Surface Tablet coming out on October 26th, but the main question is how will these ads and future branding help to reivigerate the consumer to the Windows 8 Tablet and the Microsoft brand? … [Read more...]