A simple video of one-upmanship has delivered a healthy return of visibility for Turkish Airlines, but it probably helps that the video contains two of sports biggest superstars in Kobe Bryant and Leo Messi in their quest to provide a young fan with an autograph. The commercial, Kobe vs Messi: Legends on Board, was first posted on YouTube on December 6th and has already garnered 26 million views which is considerable considering the total views for Turkish Airlines Channels stands at about 28 million off of 117 videos at the time of the distribution of this story.
It’s amazing how a simple back and forth between Kobe and Messi which involves ball tricks, cards and balloons, provide a simple yet effective narrative while showing off the space of the airplane. And of course in the way of great story telling there is a surprise winner for the kids attention.
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