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Big Friendly Marketer

Marketing News and Case Studies

Apple Gets Heart and Soul With New iPad Mini Commercial

November 5, 2012 by Big Friendly Marketer

In a recently released TV ad, Apple uses the comforting duet song "Heart & Soul" played on the GarageBand app to highlight the similarity of iPad 4 and iPad Mini.  This ad highlights the best of Apple's advertising by playing a catchy song while focusing on the function of the device. … [Read more...]

Here’s to the Legend that is Steve Jobs

October 6, 2011 by Big Friendly Marketer

Guy Kawasaki on the Death of Steve Jobs from Michael A. Stelzner on Vimeo.   October 5th, 2011 By BF Peters Today we have lost a great man who has come to represent the recent simplicity in technological design and is known as a meticulous perfectionists, Steve Jobs has passed at the age of 56.  Steve helped lead 3 successful companies, NeXT, Pixar and Apple, twice. … [Read more...]

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